
News
New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research
Date
February 12, 2025

Consumer insights
How Americans celebrate Valentine's Day: Insights into attitudes and behaviors
Date
February 7, 2025

Best practices
ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services
Date
December 4, 2024

Best practices
Traditional vs. agile brand tracking: The advantages of agile brand trackers
Date
November 22, 2024
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Best practices
Mastering segmentation: The art and science behind successful studies
Date
November 4, 2024


Consumer insights
Shrinkflation, skimpflation, and spaving: What consumers really think
Date
October 14, 2024

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Best practices
The survey soft launch: Dip your toes in the respondent pool
Date
September 4, 2024



Best practices
Virtual shelf-testing best practices: Simulate real-world shopping experiences
Date
July 24, 2024


Consumer insights
The rise of Sephora Kids: Gen Alpha takes over beauty and skincare
Date
June 25, 2024

Best practices
A question type for every survey: Understand when to use them
Date
June 20, 2024


Consumer insights
How plant-based brands can expand appeal with flexitarians
Date
May 15, 2024

Consumer insights
Are Americans embracing our AI overlords? The latest consumer insights
Date
May 8, 2024
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Best practices
Your guide to line optimization: Proven methodologies and best practices
Date
May 1, 2024


Culture
Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations
Date
April 11, 2024
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Best practices
Open-ended survey questions: Expert advice and best practices
Date
April 3, 2024

News
PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website
Date
April 2, 2024

Consumer insights
How Americans celebrate Easter: Insights into attitudes and behaviors
Date
March 25, 2024




Agile Research Transformation
Turn curiosity into your biggest strength: Transform your research with agile insights
Date
February 15, 2024

Culture
Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager
Date
February 7, 2024


Best practices
MaxDiff vs. Conjoint: When to use each discrete choice method
Date
December 12, 2023

Best practices
Strategic survey fielding: Best practices for optimal data collection
Date
December 8, 2023

Consumer insights
Gen Z and the Olympics: What advertisers need to know
Date
November 15, 2023
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News
Elevate your consumer insights expertise with the aytm Certification Program
Date
July 10, 2024


Consumer insights
The secrets of skincare: Brand switching and other consumer insights
Date
September 26, 2023

News
Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award
Date
September 21, 2023
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Consumer insights
Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits
Date
September 6, 2023

Research on Research
Frequency or fallacy: Let's decipher the intention behavior gap
Date
August 30, 2023



Consumer insights
Does X mark the spot? Consumer attitudes on changes at Twitter
Date
July 28, 2023

Consumer insights
Convenience store shopper insights: Attitudes, behaviors, and buying habits
Date
July 27, 2023




Research on Research
How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research
Date
June 19, 2023

Best practices
What is a Likert Scale? Definition, examples, and when to use
Date
June 14, 2023



Best practices
Best practices for conducting Gen Z research: How to engage youth audiences in surveys
Date
May 3, 2023


Best practices
3 common market research mistakes and their significance to you
Date
April 5, 2023

Best practices
Panel survey or list survey: Which is right for your research?
Date
March 22, 2023


Best practices
The key to key drivers: Building surveys for regression analysis
Date
March 9, 2023


Best practices
Boost your campaign's effectiveness: A foundational guide for creative testing
Date
March 1, 2023


Culture
Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager
Date
February 15, 2023
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Best practices
Solving for tomorrow's research today: Incorporate these tips into your research right now
Date
February 8, 2023




Best practices
Survey text analysis: How (and why) to analyze free-form text responses
Date
January 18, 2023

Consumer insights
What’s driving consumer demand for sustainable food options at the grocery store?
Date
January 4, 2023

Best practices
Test and refine your concepts: Research for every stage of product development
Date
December 28, 2022


Consumer insights
Retail buying trends for 2023: Key trends to look for
Date
December 21, 2022



Best practices
Charting the course of your career: Advice for market research professionals
Date
December 7, 2022

Agile Research Transformation
The agile consumer insights partner evaluation checklist
Date
November 30, 2022
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Consumer insights
CPG sustainability in 2023: Key trends to watch out for
Date
November 23, 2022

Consumer insights
Innovating with alcohol: Beverage companies experimenting with booze
Date
November 10, 2022


Best practices
Staging surveys for success: Planning and preparation best practices
Date
November 2, 2022

Agile Research Transformation
Walking the walk: Practical advice for agile consumer insights transformation
Date
February 5, 2024

Best practices
Key Driver Analysis: Find out what’s powering preference
Date
October 26, 2022


Agile Research Transformation
Incorporating agile research into your agency strategy
Date
October 5, 2022


Agile Research Transformation
5 ways to champion the value of agile consumer insights to increase influence
Date
September 21, 2022

Innovation
Capture reactions to your ads: An overview of aytm's Xpert Ad Series
Date
September 7, 2022

Best practices
Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)
Date
September 14, 2022

Best practices
Survey Respondents: How to Engage Them and Get Rock Solid Data
Date
July 26, 2011







Best practices
Brand Promise Failure - Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie
Date
July 20, 2011





Best practices
Packaging Research: Testing Your Product Packaging with Online Research
Date
July 28, 2011
