aytm Blog | The latest ideas from the insights industry

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Best practices

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Inside aytm: Meet Matt Mahan, Director of Research

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

Q4 2022 feature release roundup

How technology is impacting research partnerships

Inside aytm: Meet Deborah Joyce, Project Manager

Survey text analysis: How (and why) to analyze free-form text responses

What’s driving consumer demand for sustainable food options at the grocery store?

Test and refine your concepts: Research for every stage of product development

Spotlight Q4: Solving for the future with Lighthouse Academy

Retail buying trends for 2023: Key trends to look for

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

Implicit Association: Psychology and consumer insights

Charting the course of your career: Advice for market research professionals

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Date

December 7, 2022

Agile Research Transformation

The agile consumer insights partner evaluation checklist

When to use market research automation for survey building

CPG sustainability in 2023: Key trends to watch out for

Innovating with alcohol: Beverage companies experimenting with booze

Inside aytm: Meet Paul Martin, Creative Director

Staging surveys for success: Planning and preparation best practices

Read story

Date

November 2, 2022

Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

Key Driver Analysis: Find out what’s powering preference

How to master advanced MaxDiff analysis

Read story

Date

April 18, 2024

Agile Research Transformation

Incorporating agile research into your agency strategy

Cross tabs for survey results: A beginner's guide

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Date

September 28, 2022

Agile Research Transformation

5 ways to champion the value of agile consumer insights to increase influence

Capture reactions to your ads: An overview of aytm's Xpert Ad Series

Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)

Survey Respondents: How to Engage Them and Get Rock Solid Data

What is a Brand? Part 1 - 5 Factors that Define a Brand

Brand Management: 7 Things The Kardashians Can Teach Us

What Is a Brand? Part 4 - Brand Expectations

What Is a Brand? Part 3 - Brand Perceptions

What is a Brand? Part 2 - The Brand Promise

Feedback Surveys: Your Early Warning System

Brand Promise Failure - Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie

Consumer Testing: Marketing Messages & Brand Permissions

Consumer Testing Your Advertising for Better Conversions

What Is a Brand? Part 5 - The Brand Persona

Shark Week Survey: Some Americans Don't Get the Hype

Packaging Research: Testing Your Product Packaging with Online Research

David Wu Survey: Political Sex Scandals Old News

MapQuest Survey: Americans Value Simple Features

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Date

August 15, 2011

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ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Inside aytm: Meet Matt Mahan, Director of Research

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

Q4 2022 feature release roundup

How technology is impacting research partnerships

Inside aytm: Meet Deborah Joyce, Project Manager

Survey text analysis: How (and why) to analyze free-form text responses

What’s driving consumer demand for sustainable food options at the grocery store?

Test and refine your concepts: Research for every stage of product development

Spotlight Q4: Solving for the future with Lighthouse Academy

Retail buying trends for 2023: Key trends to look for

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

Implicit Association: Psychology and consumer insights

Charting the course of your career: Advice for market research professionals

The agile consumer insights partner evaluation checklist

When to use market research automation for survey building

CPG sustainability in 2023: Key trends to watch out for

Innovating with alcohol: Beverage companies experimenting with booze

Inside aytm: Meet Paul Martin, Creative Director

Staging surveys for success: Planning and preparation best practices

Walking the walk: Practical advice for agile consumer insights transformation

Key Driver Analysis: Find out what’s powering preference

How to master advanced MaxDiff analysis