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Best practices
ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services
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Date
December 4, 2024
Best practices
Traditional vs. agile brand tracking: The advantages of agile brand trackers
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Date
November 22, 2024
Best practices
Mastering segmentation: The art and science behind successful studies
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Date
November 4, 2024
News
aytm launches Skipper, their new AI-powered research assistant
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Date
October 24, 2024
Consumer insights
Shrinkflation, skimpflation, and spaving: What consumers really think
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Date
October 14, 2024
Culture
Inside aytm: Meet Michael Scroggins, Systems Engineer
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Date
September 27, 2024
Best practices
The survey soft launch: Dip your toes in the respondent pool
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Date
September 4, 2024
Culture
Inside aytm: Meet Robin Witte-Crowell, Product Manager
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Date
August 21, 2024
Culture
Inside aytm: Meet Jenny Glissman, Learning Specialist
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Date
July 31, 2024
Best practices
Virtual shelf-testing best practices: Simulate real-world shopping experiences
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Date
July 24, 2024
Consumer insights
What do VR users think of headset brands?
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Date
July 11, 2024
Consumer insights
The rise of Sephora Kids: Gen Alpha takes over beauty and skincare
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Date
June 25, 2024
Best practices
A question type for every survey: Understand when to use them
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Date
June 20, 2024
Culture
Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services
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Date
June 13, 2024
Consumer insights
How plant-based brands can expand appeal with flexitarians
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Date
May 15, 2024
Consumer insights
Are Americans embracing our AI overlords? The latest consumer insights
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Date
May 8, 2024
Best practices
Your guide to line optimization: Proven methodologies and best practices
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Date
May 1, 2024
Best practices
3 sample considerations for your next brand tracker
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Date
April 23, 2024
Culture
Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations
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Date
April 11, 2024
Best practices
Open-ended survey questions: Expert advice and best practices
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Date
April 3, 2024
News
PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website
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Date
April 2, 2024
Consumer insights
How Americans celebrate Easter: Insights into attitudes and behaviors
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Date
March 25, 2024
Consumer insights
St. Patrick's Day: Exploring American attitudes
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Date
March 15, 2024
Culture
Inside aytm: Meet Audrey Schwartz, Product Manager
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Date
March 14, 2024
Innovation
AI in consumer insights: Beyond the buzzwords
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Date
February 16, 2024
Agile Research Transformation
Turn curiosity into your biggest strength: Transform your research with agile insights
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Date
February 15, 2024
Culture
Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager
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February 7, 2024
Culture
Inside aytm: Meet Emily Kelley, Senior Learning Manager
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January 11, 2024
Best practices
MaxDiff vs. Conjoint: When to use each discrete choice method
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Date
December 12, 2023
Best practices
Strategic survey fielding: Best practices for optimal data collection
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Date
December 8, 2023
Consumer insights
Gen Z and the Olympics: What advertisers need to know
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Date
November 15, 2023
News
Introducing Insights Portal: A new way to connect survey data
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Date
October 18, 2023
News
Elevate your consumer insights expertise with the aytm Certification Program
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Date
July 10, 2024
Innovation
5 myths about AI in consumer insights
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Date
September 28, 2023
Consumer insights
The secrets of skincare: Brand switching and other consumer insights
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Date
September 26, 2023
News
Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award
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Date
September 21, 2023
Consumer insights
Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits
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Date
September 6, 2023
Research on Research
Frequency or fallacy: Let's decipher the intention behavior gap
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Date
August 30, 2023
Best practices
Data quality control questions for surveys
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August 23, 2023
Best practices
Hidden gems of the aytm platform
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Date
August 8, 2023
Consumer insights
Does X mark the spot? Consumer attitudes on changes at Twitter
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Date
July 28, 2023
Consumer insights
Convenience store shopper insights: Attitudes, behaviors, and buying habits
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Date
July 27, 2023
Culture
Inside aytm: Meet Heather Hill, Sr. People Operations Manager
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Date
July 19, 2023
News
Feature release roundup: Q2 2023 Spotlight
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Date
July 6, 2023
Culture
Inside aytm: Meet Janel Hagaman, Product Manager
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Date
June 28, 2023
Research on Research
How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research
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Date
June 19, 2023
Best practices
What is a Likert Scale? Definition, examples, and when to use
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Date
June 14, 2023
Consumer insights
Food for thought: Insights on sustainability
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Date
June 7, 2023
Culture
Inside aytm: Meet Matt Mahan, Director of Research
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Date
May 17, 2023
Best practices
Best practices for conducting Gen Z research: How to engage youth audiences in surveys
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Date
May 3, 2023
Culture
Inside aytm: Meet Missa Gray, Sr. Manager Client Success
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Date
April 18, 2023
Best practices
3 common market research mistakes and their significance to you
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Date
April 5, 2023
Best practices
Panel survey or list survey: Which is right for your research?
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Date
March 22, 2023
Culture
Inside aytm: Meet Iakov Pustilnik, Backend Developer
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Date
March 15, 2023
Best practices
The key to key drivers: Building surveys for regression analysis
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Date
March 9, 2023
Best practices
What every marketer should know about consumer insights
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Date
March 7, 2023
Best practices
Boost your campaign's effectiveness: A foundational guide for creative testing
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Date
March 1, 2023
Innovation
Unpacking the benefits of Concept Lab
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Date
February 16, 2023
Culture
Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager
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Date
February 15, 2023
Best practices
Solving for tomorrow's research today: Incorporate these tips into your research right now
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Date
February 8, 2023
News
Q4 2022 feature release roundup
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Date
January 19, 2023
Innovation
How technology is impacting research partnerships
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Date
January 25, 2023
Culture
Inside aytm: Meet Deborah Joyce, Project Manager
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Date
January 11, 2023
Best practices
Survey text analysis: How (and why) to analyze free-form text responses
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Date
January 18, 2023
Consumer insights
What’s driving consumer demand for sustainable food options at the grocery store?
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Date
January 4, 2023
Best practices
Test and refine your concepts: Research for every stage of product development
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Date
December 28, 2022
News
Spotlight Q4: Solving for the future with Lighthouse Academy
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Date
December 15, 2022
Consumer insights
Retail buying trends for 2023: Key trends to look for
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Date
December 21, 2022
Culture
Inside aytm: Meet Lauren Johns (LJ), Sales Administrator
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Date
December 14, 2022
Innovation
Implicit Association: Psychology and consumer insights
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Date
December 8, 2022
Best practices
Charting the course of your career: Advice for market research professionals
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Date
December 7, 2022
Agile Research Transformation
The agile consumer insights partner evaluation checklist
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Date
November 30, 2022
Innovation
When to use market research automation for survey building
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Date
November 16, 2022
Consumer insights
CPG sustainability in 2023: Key trends to watch out for
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Date
November 23, 2022
Consumer insights
Innovating with alcohol: Beverage companies experimenting with booze
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Date
November 10, 2022
Culture
Inside aytm: Meet Paul Martin, Creative Director
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Date
November 9, 2022
Best practices
Staging surveys for success: Planning and preparation best practices
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Date
November 2, 2022
Agile Research Transformation
Walking the walk: Practical advice for agile consumer insights transformation
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Date
February 5, 2024
Best practices
Key Driver Analysis: Find out what’s powering preference
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Date
October 26, 2022
Best practices
How to master advanced MaxDiff analysis
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Date
April 18, 2024
Agile Research Transformation
Incorporating agile research into your agency strategy
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Date
October 5, 2022
Best practices
Cross tabs for survey results: A beginner's guide
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Date
September 28, 2022
Agile Research Transformation
5 ways to champion the value of agile consumer insights to increase influence
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Date
September 21, 2022
Innovation
Capture reactions to your ads: An overview of aytm's Xpert Ad Series
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Date
September 7, 2022
Best practices
Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)
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Date
September 14, 2022
Best practices
Survey Respondents: How to Engage Them and Get Rock Solid Data
Read story
Date
July 26, 2011
Best practices
What is a Brand? Part 1 - 5 Factors that Define a Brand
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Date
July 14, 2011
Best practices
Brand Management: 7 Things The Kardashians Can Teach Us
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Date
July 4, 2011
Best practices
What Is a Brand? Part 4 - Brand Expectations
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Date
July 25, 2011
Best practices
What Is a Brand? Part 3 - Brand Perceptions
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Date
July 22, 2011
Best practices
What is a Brand? Part 2 - The Brand Promise
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Date
July 18, 2011
Best practices
Feedback Surveys: Your Early Warning System
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Date
July 19, 2011
Best practices
Brand Promise Failure - Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie
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Date
July 20, 2011
Best practices
Consumer Testing: Marketing Messages & Brand Permissions
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Date
July 21, 2011
Best practices
Consumer Testing Your Advertising for Better Conversions
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Date
July 25, 2011
Best practices
What Is a Brand? Part 5 - The Brand Persona
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Date
July 27, 2011
Consumer insights
Shark Week Survey: Some Americans Don't Get the Hype
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Date
August 2, 2011
Best practices
Packaging Research: Testing Your Product Packaging with Online Research
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Date
July 28, 2011
Consumer insights
David Wu Survey: Political Sex Scandals Old News
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Date
July 29, 2011
Consumer insights
MapQuest Survey: Americans Value Simple Features
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Date
August 15, 2011
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