Glimpse the newest technology in consumer insights
Stories in The Horizon
The Horizon
5 myths about AI in consumer insights
There are so many myths surrounding AI in business, market research, and consumer insights. Let’s dive in and attempt to separate fact from fiction.
The Horizon
Data Centrifuge: Cleaner survey data for better insights
To combat junk data, we're developing a next-generation, response-level data quality engine, called Data Centrifuge. | Learn more about the innovation
The Horizon
Unpacking the benefits of Concept Lab
Here we review what concept testing is and how aytm’s Concept Lab can be your secret weapon for quick turnaround when analyzing concept testing results.
The Horizon
How technology is impacting research partnerships
The advancement of insights technology is making massive waves throughout the research world and changing the way brands partner with suppliers.
The Horizon
Implicit Association: Psychology and consumer insights
Harvard’s Implicit Association Test (IAT) has caught the attention of many market researchers. aytm's new Xpert Implicit: Purchase Appeal solution helps researchers explore unconscious attitudes.
The Horizon
When to use market research automation for survey building
There are many benefits to automated research—whether launching a quick turnaround study, leveraging advanced methodologies, or scaling a particular research initiative.
The Horizon
Capture reactions to your ads: An overview of aytm's Xpert Ad Series
The Xpert Ad series offers you a means to get feedback quickly and efficiently on your potential advertisements before launch. | captures reactions to ads
The Horizon
The best of both worlds: Possibilities for hybrid DIY market research
The market research landscape is packed with full-service suppliers and agile platforms. Hybrid DIY can be a middle ground, providing the best of both worlds.
The Horizon
Agency insights: How research wins pitches
Market research has historically been too expensive and time-consuming to be used in pitches. But agile research is proving to be a game-changer for agencies.
The Horizon
Brand equity research: How to ask the right questions
Brand equity is a crucial part of your business and building it is critical to future growth and success. Find out how to use market research to measure it.