Here we review what concept testing is and how aytm’s Concept Lab can be your secret weapon for quick turnaround when analyzing concept testing results.

The advancement of insights technology is making massive waves throughout the research world and changing the way brands partner with suppliers.

Harvard’s Implicit Association Test (IAT) has caught the attention of many market researchers. aytm's new Xpert Implicit: Purchase Appeal solution helps researchers explore unconscious attitudes.

There are many benefits to automated research—whether launching a quick turnaround study, leveraging advanced methodologies, or scaling a particular research initiative.

The Xpert Ad series offers you a means to get feedback quickly and efficiently on your potential advertisements before launch. | captures reactions to ads

The market research landscape is packed with full-service suppliers and agile platforms. Hybrid DIY can be a middle ground, providing the best of both worlds.

Market research has historically been too expensive and time-consuming to be used in pitches. But agile research is proving to be a game-changer for agencies.

Brand equity is a crucial part of your business and building it is critical to future growth and success. Find out how to use market research to measure it.

Have you ever had an experience with a brand that changed the way you feel about it? These moments of truth can occur at any point along the customer journey.

A good tale can inspire us to take action more than any statistical report. Learn how to use storytelling to make your market research more impactful.