Trends and best practices to help steer insights seekers meant to guide your curiosity
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Pricing strategy research methodologies: Crack the code with consumer insights
You don’t want to leave money on the table by undercharging, but you also don’t want to adversely impact demand by overcharging. Compare purchase intent and price sensitivity research methodologies.
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Data quality control questions for surveys
Let's explore quality control questions, their basic functions, best practices, and some of the benefits surrounding the different kinds you can deploy in your survey.
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The insights voyage: Tips for testing surveys before launch
It is not uncommon for mistakes to blend into the background after repeatedly reading the same survey text an excessive amount of times | Learn more here.
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TURF analysis for beginners
Learn how to use aytm's Advanced MaxDiff to conduct a TURF analysis and how to use our TURF simulator to optimize your product or service offerings.
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3 simple techniques to statistically adjust market research data
There are three techniques at your disposal for statistically adjusting data: weighting, variable respecification, and scale transformations. Check it out.
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What is a Likert Scale? Definition, examples, and when to use
Likert scales are a valuable tool in market research and consumer insights, providing a structured and reliable method for measuring attitudes, perceptions, and preferences.
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Captivate your audience with better market segmentation
Market segmentation involves dividing a total addressable market into smaller consumer groups with similar needs, characteristics, or behaviors.
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Panels, sampling, and survey design: An introductory guide
When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise.
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Understanding the Pros & Cons of Online Research Panels
Where everyone is easily connected through the internet, it makes sense that research has long progressed from the days questionnaires to online surveys
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Best practices for conducting Gen Z research: How to engage youth audiences in surveys
Keeping youth audiences like Gen Z engaged while taking surveys can be a challenge for market researchers. See better results with these questionnaire design tips.