Market segmentation involves dividing a total addressable market into smaller consumer groups with similar needs, characteristics, or behaviors.

When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise.

Where everyone is easily connected through the internet, it makes sense that research has long progressed from the days questionnaires to online surveys

Keeping youth audiences like Gen Z engaged while taking surveys can be a challenge for market researchers. See better results with these questionnaire design tips.

There are some key factors you need to consider before you launch a market research survey that could drastically impact the results of your research.

As with most things in life, manners matter in surveys. A simple “please” and “thank you” can help improve the survey taking experience for your respondents.

We've seen just about every possible slip-up in the research world—we want to help you avoid them! Here are some of the usual missteps to keep in mind.

Weigh the pros and cons of panel surveys vs. list surveys in this comprehensive guide that will help you determine which type of survey research is right for your goals.

Discover how a Key Driver Analysis can provide predictive insights through regression analysis. Survey design plays a crucial role in the process.

Creative testing delivers many advantages regarding ad effectiveness. Let's define creative testing, the methodologies employed, and the best way to run an ad test.