You don’t want to leave money on the table by undercharging, but you also don’t want to adversely impact demand by overcharging. Compare purchase intent and price sensitivity research methodologies.

Let's explore quality control questions, their basic functions, best practices, and some of the benefits surrounding the different kinds you can deploy in your survey.

It is not uncommon for mistakes to blend into the background after repeatedly reading the same survey text an excessive amount of times | Learn more here.

Learn how to use aytm's Advanced MaxDiff to conduct a TURF analysis and how to use our TURF simulator to optimize your product or service offerings.

There are three techniques at your disposal for statistically adjusting data: weighting, variable respecification, and scale transformations. Check it out.

Likert scales are a valuable tool in market research and consumer insights, providing a structured and reliable method for measuring attitudes, perceptions, and preferences.

Market segmentation involves dividing a total addressable market into smaller consumer groups with similar needs, characteristics, or behaviors.

When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise.

Where everyone is easily connected through the internet, it makes sense that research has long progressed from the days questionnaires to online surveys

Keeping youth audiences like Gen Z engaged while taking surveys can be a challenge for market researchers. See better results with these questionnaire design tips.