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Best practices
Understanding the Pros & Cons of Online Research Panels
Where everyone is easily connected through the internet, it makes sense that research has long progressed from the days questionnaires to online surveys
Best practices
Best practices for conducting Gen Z research: How to engage youth audiences in surveys
Keeping youth audiences like Gen Z engaged while taking surveys can be a challenge for market researchers. See better results with these questionnaire design tips.
Best practices
10 critical factors that drastically affect your market research success
There are some key factors you need to consider before you launch a market research survey that could drastically impact the results of your research.
Best practices
Basic manners for better survey engagement
As with most things in life, manners matter in surveys. A simple “please” at the start and saying “thank you” in the last sentence can help improve the survey-taking experience for your respondents.
Best practices
3 common market research mistakes and their significance to you
We've seen just about every possible slip-up in the research world—we want to help you avoid them! Here are some of the usual missteps to keep in mind.
Best practices
Panel survey or list survey: Which is right for your research?
Weigh the pros and cons of panel surveys vs. list surveys in this comprehensive guide that will help you determine which type of survey research is right for your goals.
Best practices
The key to key drivers: Building surveys for regression analysis
Discover how a Key Driver Analysis can provide predictive insights through regression analysis. Survey design plays a crucial role in the process.
Best practices
Boost your campaign's effectiveness: A foundational guide for creative testing
Creative testing delivers many advantages regarding ad effectiveness. Let's define creative testing, the methodologies employed, and the best way to run an ad test.
Best practices
How to name a product: 10 tips for product naming success
Naming a product isn't easy. When coming up with a new product name, you need to research, plan, brainstorm, and then test before you launch. Find out how to name a product with these ten tips.
Best practices
Survey text analysis: How (and why) to analyze free-form text responses
One important question when building a survey is whether to include open-ended questions. Is the value of open-ended questions worth the time and effort to analyze free-form text data?