aytm Blog | The latest ideas in agile consumer insights

In the industry

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

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Date

December 5, 2025

Meet your quality guardians: How we use AI to protect your research

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Date

November 12, 2025

The human layer: Why research expertise is your best defense against bad data

Waves of Thinking at TMRE 2025

Beyond the sample: How a healthy panel community builds trustworthy data

The authenticity equation: What we learned about trust and influence

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Date

October 3, 2025

Agile Research Transformation

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm pioneers responsible AI and achieves ISO 42001 certification

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

2025 Health & Wellness Insights: Consumer Year-Start Goals

A note from our CEO: Finding opportunity in the data quality challenge

Beyond red herrings: Evolving survey quality checks for a changing world

Red flags and green flags for choosing the right AI provider in market research

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

Crafting the perfect prompt: A guide to using Skipper Draft

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Behold the power of the page: Survey reveals how books have influenced us

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

Elevate your consumer insights expertise with the aytm Certification Program

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

Hobbies of America in 2024: Understanding passions across the country

Summer 2024 vacation trends revealed: The latest consumer insights

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

How to master advanced MaxDiff analysis

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

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Date

February 16, 2024

Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

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Date

February 7, 2024

Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Pricing strategy research methodologies: Crack the code with consumer insights

Introducing Insights Portal: A new way to connect survey data

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Inside aytm: Meet Tiffany Mullin, VP of Growth Operations

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Data Centrifuge: Cleaner survey data for better insights

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

The insights voyage: Tips for testing surveys before launch

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

TURF analysis for beginners

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

3 simple techniques to statistically adjust market research data

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Captivate your audience with better market segmentation

Panels, sampling, and survey design: An introductory guide

Inside aytm: Meet Matt Mahan, Director of Research

Understanding the Pros & Cons of Online Research Panels

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

10 critical factors that drastically affect your market research success

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

Basic manners for better survey engagement

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

How to name a product: 10 tips for product naming success

How technology is impacting research partnerships

Q4 2022 feature release roundup

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Date

January 19, 2023

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2025 in review: Bridging the gap between speed and substance

From intent to action: Validate your ecommerce strategy with behavioral truth

The 2025 GRIT report: Why the future of insights is human-led and AI-powered

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

Meet your quality guardians: How we use AI to protect your research

The human layer: Why research expertise is your best defense against bad data

Waves of Thinking at TMRE 2025

Beyond the sample: How a healthy panel community builds trustworthy data

The authenticity equation: What we learned about trust and influence

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm pioneers responsible AI and achieves ISO 42001 certification

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

2025 Health & Wellness Insights: Consumer Year-Start Goals

A note from our CEO: Finding opportunity in the data quality challenge

Beyond red herrings: Evolving survey quality checks for a changing world

Red flags and green flags for choosing the right AI provider in market research

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

Crafting the perfect prompt: A guide to using Skipper Draft

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Behold the power of the page: Survey reveals how books have influenced us

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

Elevate your consumer insights expertise with the aytm Certification Program

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

Hobbies of America in 2024: Understanding passions across the country

Summer 2024 vacation trends revealed: The latest consumer insights

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

How to master advanced MaxDiff analysis

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Walking the walk: Practical advice for agile consumer insights transformation

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Pricing strategy research methodologies: Crack the code with consumer insights

Introducing Insights Portal: A new way to connect survey data

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Inside aytm: Meet Tiffany Mullin, VP of Growth Operations

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Data Centrifuge: Cleaner survey data for better insights

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

The insights voyage: Tips for testing surveys before launch

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

TURF analysis for beginners

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

3 simple techniques to statistically adjust market research data

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability