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Kimberly-Clark’s 4 Criteria for Evaluating Consumer Insights Technology VendorsThere’s no shortage of insights platforms on the market and practically all of them claim to empower brands to do agile research. But truth be told, all survey tools aren’t created equal. Some are incredibly basic, lacking the ability to conduct advanced research like MaxDiff and Conjoint studies. Others are almost too robust, requiring users to invest countless hours into learning how to use the platform. But Goldilocks will be the first to tell you, few are just right. Read more |
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The Secret of Highly Prolific Insights TeamsYou know that feeling when someone drops one more research request onto your team’s already overflowing plate? There are only two sensible options… Read more |
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Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning SpeedAt Greenbook’s recent Insights That Work event, Kandice Coltrain, Vice President of Global Sales here at aytm, sat down with Andy Basehoar, Senior Statistician at CPG leader, Kimberly-Clark. Andy is part of the Research & Engineering team, which does quite a bit of product testing, including physical testing, bench tests, sensory tests, clinical tests, consumer testing, and more. His group currently supports the consumer tissue group. Let’s dive into the discussion to learn how Kimberly-Clark uses aytm to power agile insights. Read more |
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The Ins and Outs of Product CannibalizationAround 30,000 new consumer products are launched each year, according to Harvard Business School professor Clayton Christensen. Brands are under constant pressure to demonstrate sales growth, increase profits, and acquire new customers. As a result, your innovation team likely has a lot of new product ideas percolating. But with so many products already on the shelf, there’s bound to be some overlap or cannibalization that takes away from existing products in your line. Let’s cover precisely what product cannibalization is and how you can either use it to your advantage or cut it off at the pass. Read more |
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How Pharmavite & Voya Financial Use aytm to Get More Research Done With LessDuring the recent Quirk’s Virtual Global event, Kandice Coltrain, aytm’s Vice President of Global Sales sat down with Keri Hughes, Market Research Manager, Consumer Insights and Research at Voya Financial, and Deborah A. Mendez Campos Reales, Shopper and Consumer Insights Manager at Pharmavite to discuss how they made the leap to agile market research. Read more |
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How to Think About ‘Insight’ for Real Business ImpactThe proliferation of consumer insights technology has given stakeholders access to an increasingly complex data landscape while significantly altering the role of the market researcher. Thanks to technology, conducting qualitative research such as in-depth interviews or quantitative studies like concept tests are fairly straightforward compared with what researchers face upon returning to their workspaces. They’re often met with piles of structured and unstructured data from half a dozen or more various sources. The tricky part is knowing what to do with all the data and how to turn it into something meaningful. Read more |
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Quirk’s Virtual GlobalFrom public opinion to product development: How small but agile insights teams get more done with lessMany insights teams want to adopt agile methods but are afraid that increases in speed mean they’ll have to compromise on quality. Some may even have been burned by the quick and dirty DIY research of the past. However, times have changed, technology has advanced and those who fail to act risk missing the boat. Hear from the insight leaders at Voya Financial and Pharmavite to learn how they made the leap to agile and haven’t looked back. Read more |
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Traditional vs. Agile Market Research: Which One is Right for Your Project?You know that feeling when you have a list of project requests from various stakeholders that looks a mile long and you have no clue how you’re going to get it all done on time and within budget? Maybe in the past, you’d automatically farm it out to a full-service market research firm. But times have changed. Priorities have shifted and purse strings have tightened. Now, before making a move, you need to decide if that traditional MR firm can deliver the project in a timely fashion and do it cost-effectively. Most often, they can’t. Read more |
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Should Market Researchers Have a Seat at the Table? 8 Executives Weigh InOnce viewed as data gatherers, market researchers have transformed into gatekeepers with key insights into a brand’s market, products, and more. You have a unique view into the lives of your company’s target audience. You collect the raw data, analyze it and provide insights into what the information means to critical stakeholders. Based on this new, more modern role of market researchers, it’s no surprise that most people in a recent discussion noted that insights professionals should have a seat at the metaphorical table with key executives within the business. Read more |
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Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market ResearchFor a multinational, top 10 consumer goods corporation with a large multi-faceted research organization known for supplying a wide range of consumer goods, staying in lock-step with rapidly shifting consumer perceptions is imperative for success. But like many enterprises, this CPG heavyweight used to outsource market research to a full-service firm. Traditional MR firms typically take upwards of 4-6 weeks from survey design and programming to fielding to reporting and analysis. Read more |
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What is Agile Market Research?The agile manifesto changed the way software was developed by taking an iterative approach. Rather than complete a major scope of work–and encounter inevitable delays and setbacks–agile developers push their work forward incrementally. This results in a product that’s continually improved without being subject to the delays and setbacks that define traditional release periods. What’s more, the product is released sooner for a competitive edge in the marketplace. By applying an agile mindset and the right tools to their work, market researchers can solve their most pressing pain point: a mismatch between customer research and product development that means lengthy reports frequently go to waste. Let’s review what agile market research means and why it’s so important. Read more |
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Inside aytm: Meet Tiffany Mullin, VP of MarketingTiffany Mullin went from manager to VP in two years’ time, proving not only that she’s a certified rockstar but also that there’s a HUGE opportunity for advancement here at aytm. This high-energy executive is the mastermind behind our Insighter Virtual Conference and countless other marketing initiatives while juggling the demands of co-owning a small business, maintaining an active lifestyle, and caring for two adorable pups. Learn more about Tiffany! 👇🏾 Read more |
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Key Findings on Inequality and Discrimination in the USAt the Insighter Virtual conference, Melissa Gonsalves – Co-Founder & Director, Colour of Research (CORe) & Director of Strategic Insights at Differentology delivered a riveting presentation titled, ‘Equality in an Unequal World.’ She tackled the hard-to-swallow facts on how imbalanced the world currently is due to rife inequality. She also dove into the very timely topic of diversity and how you can use it to enrich your market research. Read more |
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Eradicating Inequality & Discrimination with Market ResearchIn my previous post, I highlighted several startling facts about inequality and the lack of diversity in the US, which Melissa Gonsalves – Co-Founder & Director, Colour of Research (CORe) & Director of Strategic Insights at Differentology spoke about during her Insighter Virtual Conference session, ‘Equality in an Unequal World.’ Admittedly, the statistics are disparaging and dire. It’s clear that change is needed, but you may be wondering, ‘what can I do?’. Read more |
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Inside aytm: Meet Rossi Dobrikova, Director of Panel OpsToday, we’re continuing our tour behind the scenes of aytm with our exceptional Director of Panel Ops, Rossi Dobrikova. Rossi has been with aytm since November 2019. A highly capable and experienced researcher in her own right, she is the queen of all things panel, including our proprietary panel, PaidViewpoint. Learn more about Rossi below. Read more |
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Market Researchers: Let’s Make Data Easy to UnderstandHow do you relate to your colleagues on social media and inspire great conversations? Post a humorous yet powerful meme, make it relevant to your industry, pick a pain point, and BOOM. Read more |
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We’re hiring!Ready to be part of a team that’s shaping the future of an entire industry? Want to connect with a tight-knit, remote team of world-class researchers, business minds, product designers, marketers, and all-star sales & service professionals? How would you like to work from anywhere? Join a company that has been remote-first from the very start. From day one, we set you up with the tools you need to stay connected – from a new laptop to remote onboarding & training, to apps like Slack, and G-Suite for easy digital collaboration. Aytm is an established and fast-growing company looking for curious, creative, and empathetic individuals who want to get into one of the most EXCITING areas of market research. We’re hiring for various positions, and we’d love to hear from you. |
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Inside aytm: Meet Brianna Boyer, Director of Digital TransformationWe’re continuing to give you a peek Inside aytm! Today, we’re featuring our brilliant Director of Digital Transformation, Brianna Boyer. Brianna has been with aytm since the fall of 2013. With a passion for sports, British panel shows and Minesweeper, Brianna describes herself as logical, curious and passionate. In her spare time she has been known to solve LSAT analytical and logical reasoning practice problems for fun 🤯. Learn more about Brianna below. Read more |
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Inside aytm: Meet Dominique Hernandez, Sr. Client Support ManagerHey Insighters! 👋🏾 Did you know that while aytm is coveted for having the most powerful yet easy-to-use consumer insights platform around, the thing our clients love about us the most is actually our people? You see, we’re not your average technology company. Real people drive our success. And we’re super excited to introduce you to some of the people who work tirelessly behind the scenes to evolve the platform, answer your questions, program your surveys, and so much more. First up – Dominique Hernandez, aytm’s Sr. Client Support Manager. Read more |
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4 Ways to Use Heatmaps for Concept TestingWouldn’t it be amazing if you had a way to quickly see how consumers engage with your images? Well, you’re in luck, my friend, because Heatmaps can do just that. A Heatmap is a data visualization tool where information is displayed in tiered zones using color. When used in a survey, respondents are presented with an image and invited to click anywhere on that image, providing feedback or reactions. Read more |
![[New] Heatmaps: Find out if your concepts are hot or not](https://aytm.com/blog/wp-content/uploads/2020/06/heatmap_560.png "Permalink to [New] Heatmaps: Find out if your concepts are hot or not")
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[New] Heatmaps: Find out if your concepts are hot or notToday’s researchers can measure almost anything. You have an unprecedented ability to gauge the performance of your ad campaigns, product ideas, pricing decisions, and so much more. But, sometimes, you can collect a ton of data that doesn’t provide much insight unless you spend a lot of time sorting through it. Fortunately, there’s a nifty data visualization tool that can quickly show you which areas of your images generate the most engagement and which don’t. Heatmaps can arm you with the data and insights needed to optimize your concepts, including ads, products, packaging, etc., to their fullest potential. Read more |
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Highlights from Day 2 of Insighter 2020It was smooth sailing for the second half of the Insighter Virtual Conference. The sessions were intriguing, engaging, and filled with all the tips, tricks, and best practices you need to elevate your insights acumen. If you could not attend or simply want to relive all the thrilling moments of Insighter 2020, read on. Read more |
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Here’s What You Missed on Day 1 of Insighter 2020The inaugural Insighter Virtual Conference went off last week without a hitch. Okay, there was one hitch. More on that later. But all in all, it was a smashing success! 🎉 Read on to find out everything you missed on day one of the conference. Read more |
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Announcing “Insighter”: A Virtual Conference from aytm, CINT, KnowledgeHound, & RemeshIf you’ve ever seen us speak at a conference or attended one of our roundtable talks, you already know there’s nothing we love more than chatting with researchers about what it takes to move the insights industry forward. And now, we’re super excited to continue the conversation with our partners, CINT, KnowledgeHound, and Remesh, through Insighter — a virtual conference for insights professionals. |
![[NEW] Data Centrifuge: Cleaner Data for Reliable Insights](https://aytm.com/blog/wp-content/uploads/2020/09/data_centrifuge_560.png "Permalink to [NEW] Data Centrifuge: Cleaner Data for Reliable Insights")
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[NEW] Data Centrifuge: Cleaner Data for Reliable InsightsLast week at IIeX, aytm’s CEO, Lev Mazin, and our Director of Product Strategy, Dale Gilliam, unveiled a project that we’ve been secretly working on for months. In the age of click farms and survey bots, the consumer insights industry is plagued by growing online fraud cases, compromising respondent data quality and integrity. We get it. Data quality is a scary topic. But you no longer need to tackle it alone. To combat junk data, we’re developing a next-generation, response-level data quality engine, called Data Centrifuge. Read more |
