Market Pulse Market Pulse Blog - Get Free Data & Insights From AYTM 1471 posts

Super Bowl LII Proves that Celebrities Rule, Cable is Still King and Netflix Failed

Super Bowl LII Proves that Celebrities Rule, Cable is Still King and Netflix Failed

With 103.4 million viewers tuning in to watch Super Bowl LII, so it’s no surprise that it reigns as the most watched program in TV history. But where were people watching the game and what really caught their attention? Market research platform AYTM surveyed 1,000 respondents about these questions and more.

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Valentine’s Day: A Difference in Celebration

Valentine’s Day: A Difference in Celebration

This year 76% of consumers plan to celebrate Valentine’s Day on February 14th. A day known for celebrating  love, chocolates and everything heart shaped. In a recent AYTM survey of 1,000 respondents we found that age and gender affect the holiday the most when it comes to decision making.

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Bitcoin: The Latest Investment in the Future

Bitcoin: The Latest Investment in the Future

Bitcoin’s rise to popularity in 2017 was more than astounding and now entering into 2018 many are looking to Bitcoin with much enthusiasm. With the popularity of cryptocurrency on the rise, AYTM wanted to dive deeper and understand what consumers are thinking.

We took this opportunity to survey 1,000 respondents to better understand how consumers are seeing Bitcoin as well as other cryptocurrencies.

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Consumer Trends 2018

Consumer Trends 2018

Every year when the New Year approaches our hearts are filled with optimism thinking “this is the year I am going to get stuff done” or “this is the year everything is going to be better.” With that in mind many are already making big plans for the upcoming year.

In a recent AYTM survey of 1,000 US residents we found that many have major plans for 2018 including traveling (42%), buying a car (27%), moving (16%) and changing employment (16%). Let’s take a look at the data to see just how people plan to spend the next 365 days.

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3 Ways to Make a Commitment to Sustainability Your Customers Want to See

3 Ways to Make a Commitment to Sustainability Your Customers Want to See

When big oil companies start threading sustainability into their business plans, you know it’s time for you to get serious about this issue, too. According to a report by the research group Bloomberg New Energy Finance, the largest oil companies in the world — ExxonMobil, Chevron, Royal Dutch Shell, BP and Total — slashed their greenhouse gas emissions by a combined 56.7 million tons in the past five years.

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New Year’s Differs for Married Couples

New Year’s Differs for Married Couples

Since the conception of spending New Years in Time Square in 1904, many have traveled, watched and participated in watching the ball drop at midnight. Speculations of who you are going to kiss, what you should be doing for luck in the New Year and how you can accomplish your resolutions all arise during New Year’s Eve. 

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Holiday Travel Trends 2017

Holiday Travel Trends 2017

Holiday travel has forever been depicted as hectic, with families and friends running through airports and scrambling to pack bags.

Since holiday travel is universally known to be a bit of an insane time of year, AYTM dove into preparation plans for this travel season.

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Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

With the seasonal smell of peppermint in the air, avid holiday shoppers prepping for Black Friday, and the Mariah Carey Christmas album blaring in retail stores, it seems Americans are not as inclined to put up their trees before Thanksgiving despite popular belief.

AYTM surveyed 1,000 consumers in the U.S.  on when they plan to begin decorating for Christmas. The results may surprise you.

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Hershey’s New Gold Bar Release Steps Up to the Plate

Hershey’s New Gold Bar Release Steps Up to the Plate

Forget Willie Wonka and the Chocolate Factory. Hershey’s is blowing the top off the industry with its newest candy bar release—Hershey’s Gold. A first for the company in more than 20 years, the new bar is set to release in December and is sure to be a sweet holiday unveil. The surprise, of course, is that the Gold bar is different from its sugary predecessors…its void of chocolate but chock-full of caramel, peanuts, and pretzels.

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‘Tis the Season to Shop: Holiday Buying Trends of 2017

‘Tis the Season to Shop: Holiday Buying Trends of 2017

The holidays are upon us which means shopping has begun! From the popular iPhone X, to the creepy but intriguing Hatchimal, to the “Marty McFly”-esc LED Sky Board, there’s no doubt people are opening up their wallets this holiday. In fact, according to CNBC, Deloitte projects retail holiday sales will top $1 trillion within the next three months, resulting in a 4.5% increase from last year.

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Netflix Proves It’s Still the Original Binge Hub

Netflix Proves It’s Still the Original Binge Hub

Image courtesy of Netflix

Netflix has now become a portal for the digital age allowing users to access thousands of shows and movies with just a click of a button. When asked, users of Netflix claimed they consume 15- 20 hours of TV per week with 30% of users stating they consume more than 20 hours of TV a week. With recent brands beginning to offer their own streaming services, some have questioned if Netflix will survive with its original series and films.

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Study Shows Black Panther Poised for a Big Opening Weekend

Study Shows Black Panther Poised for a Big Opening Weekend

The release of the newest trailer for Marvel’s upcoming Black Panther movie had the internet buzzing this week! AYTM decided to find out just how far the excitement over Black Panther reaches, so we surveyed 1,000 American adults (balanced by age and gender) to get some insights into the newest phase of the Marvel craze.

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Star Wars: The Last Jedi Trailer Leaves Us in the Dark Just Enough

Star Wars: The Last Jedi Trailer Leaves Us in the Dark Just Enough

Billions of fans are eagerly anticipating the release of Star Wars: The Last (although not quite the last) Jedi, hitting theaters this week. Diehard junkies since its 1977 inception—and even newly inducted fair weather fans—all want answers after the box office blowout, The Force Awakens, ended (spoiler alert) with a cloaked and broken Luke Skywalker gazing off of a literal and figurative cliff.

So, what’s in store for the next iteration of one of the most iconic sci-fi series in film history? Did Kylo Ren, the series’ newest villain, die in the last installment? What’s a “Porg”? And most importantly, who’s Rey’s father?

All of these questions will be answered and discussed ad nauseam over copious amounts of spiked egg nog this holiday. But how is the newly released trailer resonating with fans so far? We asked 1,000 respondents to take their first peak at The Last Jedi. Here’s what we found.

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20 Most Popular Halloween Costumes for 2017 Revealed

20 Most Popular Halloween Costumes for 2017 Revealed

Curious which Halloween costumes you’ll be seeing a lot of this year? AYTM surveyed 1,000 American adults to learn which will be the most popular Halloween costumes in 2017. If you don’t want to dress like everyone else, there is still time to switch your costume to something less on-trend. Read more

Gun Violence Now a Leading Factor in Americans Skipping Public Events

Gun Violence Now a Leading Factor in Americans Skipping Public Events

This week, the largest U.S. mass shooting occurred at a large public event in Las Vegas. Reports painted a terrifying picture of a lone gunman with multiple weapons shooting from a hotel window, killing dozens of people, and causing injuries to hundreds more. The debate over gun laws quickly jumped to the top of headlines as Americans tried to make sense of what happened.

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Americans are Split on Trump vs. the NFL and National Anthem Protests

Americans are Split on Trump vs. the NFL and National Anthem Protests

In contrast to the findings in a poll conducted by the Remington Research Group and published by Breitbart News, a survey of American adults conducted by AYTM on Wednesday revealed that Americans are divided in their opinions about President Trump, the NFL, and the national anthem protests. However, most Americans do have very strong opinions about this controversy.

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Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Travel deals and booking site Hotwire recently released a set of video ads featuring Martin Starr of Silicon Valley entrenched in a surreal environment known as the “no pressure zone.” The idea is to call attention to the no-pressure attitude of using Hotwire for booking hotels, flights, rental cars and more. So how do consumers respond to this ad campaign? We asked 1,000 respondents about their travel booking habits and then tested the impact of this latest ad campaign.

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Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home sharing sites and platforms like Airbnb and VRBO are gaining popularity at a monumental clip. And a report by Airbnb Citizen indicates that this trend is likely to continue through the year and beyond. So just how much has the idea of home sharing changed the travel industry? And how much more growth is expected in the next few years? We asked 1,000 respondents about their travel habits and their thoughts on home sharing.

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Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

Popular ice cream brand Halo Top just unveiled a strange new ad that’s meant to run before scary movies in theaters throughout the next few months. Since it’s a popular time for scary movies, it could be a decent strategy for the ice cream brand to set itself apart from the competition. But does the creepy feel of the ad actually appeal to ice cream buyers? We asked 1,000 respondents about their ice cream buying habits and then tested the impact of the ad.

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Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

According to QSR Magazine, customization is a major factor for a lot of today’s restaurant consumers. People who visit quick service or fast casual eateries want the option to build their own dish with all their own custom ingredients and toppings, rather than only having the option to select one of a few pre-determined options. So just how prominent is this trend in the eyes of consumers? We asked 1,000 respondents about their thoughts on the build-your-own dish trend and how it compares to other options at quick service restaurants.

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Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

A recent video ad from KitchenAid uses some unique imagery to sell its new line of kitchen appliances. The ad campaign is targeted mainly at busy families and those who do a lot of cooking at home. But just how much do those visuals resonate with potential buyers? And how might the ad impact sales of various KitchenAid products? We asked 1,000 respondents about their opinions on various brands that sell kitchen appliances and accessories and then tested the impact of the video ad.

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Screen Time Survey: Few Use Apps or Services to Control Screen Time

Screen Time Survey: Few Use Apps or Services to Control Screen Time

With the increasing availability of different tech devices, screen time has become a big issue for parents. Even some adults have begun to monitor and limit the time they spend staring at screens throughout the day. But the issue has been especially prevalent when it comes to children browsing tablets and smartphones and spending time watching TV and playing video games. A recent study from Childwise, reported by BBC, found that kids spend an average of six hours or more on screens each day. So just how closely do parents monitor their kids’ screen time? And do adults put any of those same limits on their own screen time? We asked 1,000 respondents about their habits.

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Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

In an effort to encourage even more innovation among app developers, Apple unveiled a video ad at a recent event that imagines what the world would be like without apps. Spoiler alert: it’s not great. Drivers are left without directions, selfie-takers have no one to share their photos with, and gamers have to actually crush candy with a hammer. But could this humorous take on the world of apps impact consumers as well? We asked 1,000 respondents about their tech buying habits and then tested the ad to see if it would make any impact on those habits or opinions.

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Amazon Whole Foods Survey: Price Drops Could Make Major Impact

Amazon Whole Foods Survey: Price Drops Could Make Major Impact

It’s only been a couple of months since Amazon announced plans to buy Whole Foods. But the internet mega retailer is already making changes, starting with a series of price cuts in Whole Foods stores in an effort to make the brand more accessible to consumers. However, the changes might not be all positive. As this report from Business Insider notes, Amazon’s struggling image might at some point have a negative impact on the Whole Foods brand as well. In this week’s survey, we asked 1,000 respondents about their opinions of Whole Foods and Amazon. And we compared responses to those from right after the acquisition to see if any opinions have changed.

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Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers

Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers

When you think of the Mercedes-Benz brand, you probably associate it with affluent, established consumers who have found success in their professional and personal lives. But a new campaign from the automotive brand is forcing some to rethink that perception. The Mercedes-Benz “Grow Up” campaign features some younger consumers and more modern storylines. But could the campaign actually change any of those existing opinions? We tested the ad with 1,000 respondents to see if it changed any perceptions.

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