Popular social and messaging app Snapchat recently released a major update, which included some new features and uses for the app. Especially popular with young people, Snapchat still hasn’t fully caught on with a broad audience or the business community. But some brands have been able to successfully use it to communicate with their target audience. So how many currently use Snapchat? And what are their favorite uses for the app?
In Ask Your Target Market’s latest survey, 17% of respondents said that they currently have a Snapchat account. Respondents under 25 were 9% more likely to use Snapchat. And of the 83% of those overall respondents who don’t currently use the app, 12% said they would be likely to sign up for an account at some point in the future.
Of those who currently have a Snapchat account, 60% said that they mostly use the app for watching Snapchat Stories. 49% use it for receiving private snaps. 46% use it to send private snaps. 40% use it to post their own Snapchat stories. 25% use it for the filters or lenses. And 24% use other chat features.
Overall, 28% of current Snapchat users said that they follow multiple brands or businesses on the platform. 27% follow one or two brands. And 45% said they don’t follow any. The NBA and Nike were named as the most popular brands that respondents follow on Snapchat. Other favorites include Samsung, Calvin Klein, Estee Lauder, Apple, Coca Cola, Sprite and Dell.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 4 via AYTM’s online survey panel.