A survey consists of two parts: the questionnaire and the process of collecting, organizing, and analyzing the responses to those questions into valuable data.

Humans are easily influenced. We don’t always respond truthfully to every question because we use our environment to determine responses to situations.

Survey length can be tricky. Too short and you're leaving valuable data on the table. Too long, and your respondents will fatigue. So what's the answer?

We were curious to find out which books consumers felt were influential in their lives, so we surveyed 1,000 respondents to find out. Get the results.