The latest bearings on consumer behavior and preferences
Stories in Chart Room
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What’s driving consumer demand for sustainable food options at the grocery store?
Several studies have shown that sustainability continues to be a key trend to watch in 2023. Our research team wanted to dig deeper into this growing trend. Here’s what we found.
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Retail buying trends for 2023: Key trends to look for
It’s been said that the global upheaval caused by the COVID-19 pandemic propelled many aspects of the world’s economy, including retail, 5–10 years into the future.
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CPG sustainability in 2023: Key trends to watch out for
Sustainability is one of the biggest trends going into 2023. By any measure, interest in more sustainable products is rising and likely to reach all-time highs.
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Innovating with alcohol: Beverage companies experimenting with booze
Here, we explore four significant trends in the alcoholic beverage industry and then cover the best way to stay ahead of the curve in this ever-changing environment.
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On questionnaires and surveys: Yes, there’s a difference
A survey consists of two parts: the questionnaire and the process of collecting, organizing, and analyzing the responses to those questions into valuable data.
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Battling response bias: How to design a truly neutral survey
Humans are easily influenced. We don’t always respond truthfully to every question because we use our environment to determine responses to situations.
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The perfect survey length: Do you know what it is?
Survey length can be tricky. Too short and you're leaving valuable data on the table. Too long, and your respondents will fatigue. So what's the answer?
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Accounting for change: A look at the latest trends in financial services
There are some big and exciting things currently happening in the financial services industry, from new retail to crypto. Let's explore these emerging trends.
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Destination: Sustainability | Take action
As the conversation around sustainability continues, we cover several paths that businesses can take to adopt green practices and avoid common pitfalls.
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Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market Research
Like many enterprises, this innovative CPG company used to outsource market research to a full-service firm. To become more agile, they partnered with aytm.