Is brand loyalty only skin deep? We surveyed 1,000 consumers to measure brand loyalty and price sensitivity in the skincare, beauty, and grooming categories.

To gain deeper insights into the world of sneaker enthusiasts and sneakerheads, we conducted a 3-minute online survey to 1,000 American shoppers. Get the details!

Get the latest consumer insights on social media usage, Elon Musk's leadership of Twitter, the rebrand to X, and the rise of Twitter clones like Instagram's Threads.

What really drives c-store shoppers to buy on impulse, and how can we earn serious customer loyalty? Get the latest consumer insights on buying behaviors for in-store shoppers.

Cross-cultural research reveals best practices for asking sensitive personal traits questions such as gender, sexual orientation, ethnicity, and religious affiliation in surveys.

Several studies have shown that sustainability continues to be a key trend to watch in 2023. Our research team wanted to dig deeper into this growing trend. Here’s what we found.

It’s been said that the global upheaval caused by the COVID-19 pandemic propelled many aspects of the world’s economy, including retail, 5–10 years into the future.

Sustainability is one of the biggest trends going into 2023. By any measure, interest in more sustainable products is rising and likely to reach all-time highs.

Here, we explore four significant trends in the alcoholic beverage industry and then cover the best way to stay ahead of the curve in this ever-changing environment.

A survey consists of two parts: the questionnaire and the process of collecting, organizing, and analyzing the responses to those questions into valuable data.